BLOGS

Raya CX Exclusive Success Snapshot | Powering 150% Growth for a Leading Kuwaiti Foodservice Giant

For the past decade, Raya CX has been the customer experience backbone for one of Kuwait’s most prominent foodservice conglomerates, a major Kuwaiti company operating across globally recognized 5 top Fast Food Brands

Over the years, this partnership has transformed into a fully scaled, high-performance CX operation delivered from Egypt, supporting millions of customer interactions while driving measurable revenue uplift and operational excellence.

What began as a modest setup has rapidly evolved into a 180-FTE powerhouse achieving 150% operational growth in just one year, while enabling the client to expand its digital, delivery, and service ecosystem across Kuwait.

Value We Manage

Our Egypt-based team delivers end-to-end omnichannel support ensuring seamless customer journeys across brands:

24/7 Customer Support (Inbound & Outbound)

Order
Management

Inquiry &
Complaint Handling

Reservation
Management

Franchise & Vendor Support

Outbound Sales, Order Follow-ups & Product Surveys (VoC)

Delivery Fulfilment & Driver Support

Digital App Order Management (Deliveroo, Speedy Bunny)

1

Channels Supported:

Voice, Chat, WhatsApp

2

Languages:

Arabic & English

3

Operating Hours:

24/7

Solutions We Delivered

To ensure scalability and consistency across diverse brands and customer segments, Raya CX introduced:

Onboarding of five major brands under a unified outbound sales engine

Launch of new digital channels including WhatsApp and Speedy Bunny App

Intelligent multi-queue management for seamless operational flow

Real-time visibility of order and delivery fulfilment performance

Enhanced upsell & cross-sell scripts to maximize revenue per interaction

CX-led process optimization to reduce inefficiencies and increase conversions

Business Outcomes & Impact Delivered

Raya CX continues to outperform benchmarks and drive tangible growth for the client:

1

Operational Excellence

  • 150% operational growth in one year
  • 180K+ transactions handled monthly
  • Consistent achievement of AHT targets (154 sec and below), even with continuous hiring and ramp-ups

2

Revenue & Sales Boost

  • Inbound conversion rate increased from 50% in 2024 to 70% in 2025
  • Outbound reachability & conversion engine delivers 5,000+ additional orders monthly
  • Strategic upselling & cross-selling across all interactions improving GCA and total sales

3

Customer Experience Leadership

  • Customer Satisfaction (CSAT) improved from 85% in 2024 to 90%+ in 2025
  • Strengthened brand loyalty across multiple franchises
  • Faster resolution times and frictionless digital journey handling

The Result

This partnership demonstrates how a unified, scalable, and data-driven CX operation can transform the performance of a multi-brand retail and foodservice ecosystem.

From delivering customer happiness to driving direct revenue impact, the results reflect what next-generation retail customer experience looks like fast, multilingual, omnichannel, intelligent, and always-on.

Ready to Modernize Your Customer Experience?

If you’re looking to build smarter, faster, and more personalized customer journeys, Raya CX is ready to help.
To find out how we can enhance your CX, get in touch with our RayaCX specialists..

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