Raya Customer Experience Announces Appointment of Alaa ElKhishen as Chief Executive Officer

Cairo, Egypt, 17th of April 2024: Raya Customer Experience (RCX), a leading BPO company, is pleased to announce the appointment of Alaa ElKhishen as its new Chief Executive Officer (CEO), effective April 2024. ElKhishen brings over three decades of extensive experience in the telecommunications, outsourcing, and technology sectors, along with a proven track record of transformative leadership.

Prior to joining RCX, ElKhishen served as the CEO of Webhelp Egypt, where he spearheaded its launching in Egypt, and led expansion of its operation into the Kingdom of Saudi Arabia. He also created the Company’s B2B sales academy.

Before Webhelp, ElKhishen served as the Executive Vice President at Majorek UK, and before that held the position of CEO at ECCO Outsourcing. During his tenure, he successfully led the evolution of ECCO Outsourcing from a small enterprise to one of the leading BPO providers in the Middle East. Alaa has continually showcased his proficiency in driving operational efficiency and strategic growth.

“Alaa ElKhishen’s appointment as CEO marks an exciting new chapter for RCX,” said Medhat Khalil Chairman of the Board at Raya Customer Experience. “His proven leadership, extensive industry knowledge, and commitment to excellence make him the ideal candidate to lead our company forward in an ever-evolving marketplace.”

El Khishen’s dedication to advancing the Egyptian economy and fostering growth in the outsourcing and technology sectors aligns seamlessly with Raya Customer Experience’s vision and values. As a passionate advocate for education and training, he has played a pivotal role in shaping the future of young professionals in Egypt and beyond.

“I am honored to join Raya Customer Experience as CEO and look forward to working with the talented team to drive innovation, deliver exceptional customer experiences, and continue our journey of growth and success,” said ElKhishen.

ElKhishen holds a Master’s Degree in Business Administration from the American University in Cairo and was a member of the board of directors of the African ICT Alliance (AFICTA).


RAYA CX provides next-generation customer support on behalf of clients across verticals. Our end-to-end customer experience journey is supported by the latest technology and the most skilled and passionate people. RAYA has been the preferred partner of customer service, technical support, and global services for Fortune 500 companies across North America, Europe, the Middle East, and Africa since 2001. Delivering from the most competitive and highly skilled labor markets, RAYA CX provides an array of integrated business process outsourcing solutions supported by robust strategies, continuous improvement, and innovation.

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