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Raya Corporation: Customer Experience for Automotive Manufacturers
How Raya CX combines automotive expertise and CX competence to support OEMs, dealerships, and connected vehicle programs.
Raya Corporation is a diversified technology and investment group active across automotive, digital infrastructure, fintech, and customer experience. Within the group, Raya CX supports car dealerships and automotive manufacturers with call center and business development center solutions, drawing on best practices developed since 2001 across multinational automakers and local dealerships in Middle Eastern markets.
Within Raya Corporation, the combination of genuine automotive expertise through Raya Auto—spanning EV charging infrastructure and electric vehicle distribution—and customer experience competence through Raya CX creates a strong foundation for supporting international automotive manufacturers.
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Services span customer care and owner support, including multilingual support, warranty and service inquiries, appointment scheduling and roadside assistance; technical support for connected vehicles, software diagnostics, infotainment and OTA updates; dealer network support, including hotline, spare parts logistics, and campaign and recall management; and overflow and peak management for product launches, recall programmes and seasonal demand peaks.
Raya CX has developed customised CRM solutions for many of its automotive clients, supported by an omnichannel infrastructure spanning telephone, SMS, email, chat and social media, delivered from its European hub in Warsaw, Poland, with 24/7 multilingual support and certifications including ISO, PCI DSS and GDPR alignment.